Philips Commercial Poster Design Online Competition Background Introduction

Due to the current development of Covid-19, the 2020 Columbia Business School Venture For All® MEC - Asia Edition Final Round has been postponed. During this period, the MEC Organizers will arrange various online activities. These various activities aim to inspire the students to become enterprise builders and job creators. We welcome you to join one of the Columbia Business School MEC series activities — Philips Commercial Poster Design Online Competition.

As one of the extended activities of 2020 Columbia Business School Venture For All® Model Entrepreneur® Competition Asia Edition (“MEC”), this competition has obtained tremendous support by Philips, one of the key sponsors of the Model Entrepreneur® Competition. Philips will provide all participants with professional guidance and great prizes to encourage young students to lead the cutting-edge business ideas of the new era.

Philips -- Innovation and you

Brand History:
Royal Dutch Philips Electronics ltd., Philips for short, is one of the largest Electronics companies in the world. Philips is a conglomerate with business segments including Philips Consumer Lifestyle, Philips Lighting, and Philips Healthcare. In 2013, Philips officially launched a new brand positioning. The new brand positioning inherits the splendid tradition of "to improve people’s lives with a steady flow of ground-breaking innovations." As part of the new brand positioning, Philips' new brand slogan "Innovation and you" is released at the same time. Philips said the new brand slogan is rooted in its consistent business philosophy- the innovations based on deep insight into consumer needs and desires are the only kind that can be called meaningful.

In 2020, Philips will launch its latest flagship product, "The Ambilight TV". In order to have better publicity of the product's core selling point of " immersive Ambilight experience and eye protection", at the same time to highlight the creative personality of teenagers, and to explore their artistic potential, we are now soliciting the commercial poster design of Philips’ " Ambilight " products.


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