Model Entrepreneur® - Asia Edition
Final Round Guidelines
Log onto the official website or scan the QR code to register and pay the registration fee.
1) Registration: The finalists must complete the payment no later than 2020/03/16 23:59:59 (Beijing Time, GMT+8). Only 2 members could be substituted as finalists.
2) If payment is not received by the deadline, the candidacy of the finalist will be revoked. The finalist position will then be given to the next team on the waiting list.
3) All participants must participate in every session of the entire competition. A participant who is absent from any session will be disqualified and will not be awarded a certification from Columbia Business School Venture For All®.
4) Registration Fee: USD $700 or ￥5,000/person (USD $630 or ￥4,500/person for all VFA Club members).
5) Final registration fee includes: accommodation for two nights (double bed standard room), five meals (2 breakfast, 2 lunch, MEC dinner party), insurance, shuttle bus between hotel and Shanghai High School International Division, pre-competition coaching sessions instructed by Columbia Business School VFA professors, lucky draws. Personal expenses are not included. Accommodation will be at a 4-star hotel or above.
Final Business Proposal Submission and Promotional Video
1) The final version of a business proposal and a promotional video must be submitted no later than 2020/04/22 23:59:59 (Beijing Time, GMT+8).
2) The business proposal and the promotional video should be presented in English, the only official language for MEC. The business proposal should be composed in PowerPoint and be exported to PDF format (maximum file size: 10 MB). All the mentioned data or charts in the business proposal should reference its sources in appendices as an attachment. The promotional video should be less than 1 minute in mp4 format (maximum file size: 20 MB).
Responsibilities of Team Leader during the Final Round
1) The team leader shall ensure that all team members’personal information and 《Authorization Form》have been completed and submitted (including revised information) no later than 2020/4/1.
2) The team leader must assist the MEC organizer to collect all members’ itinerary and signed《Travel Safety Notice》no later than 2020/4/1.
3) The team leader shall act as a liaison with the MEC organizer to complete all communication work.
4) The team leader who performs deftly during the competition will be awarded a team leader certification by Columbia Business School Venture For All ®.
Business Proposal Content and Scoring
Requirements: content should include all 10 topics but there is no limit on the number of slides. However, please be aware of the presentation time.
Part 1: Cover page with team name, logo, team members’names, school name, supervising teacher’s name (supervising teacher will be awarded a certification from Columbia Business School Venture For All®)
Part 2: Describe the current problem or opportunity.
Part 3: Customer archetypes. Who are your customers? What type of customers would find your product or service most useful?
Part 4: Elaborate on your product or service. You may use a website, drawing, or mock-up to demonstrate your product.
Part 5: SWOT analysis.
Part 6: What is your business model? How will you make profit?
Part 7: Competitor analysis.
Part 8: Financial analysis. How much funding do you need?
Part 9: Who are your team members. What are their roles?
Part 10: What's your realistic next step?
Marketing & Promotion Plan
Promotional video requirement: abide by the three basic principles of advertising law in China, namely, the principle of authenticity, legality, and spiritual civilization.
All finalists shall make a promotional video to advertise their product or service in a creative manner. This video is an essential part of the Final Round and is mandatory. The video shall be submitted no later than 2020/4/22 23:59:59 (Beijing Time, GMT+8).
MEC Final Round Schedule and Scoring Rules
Day 1 2020/04/24
17 : 00 Sign in and room assignments; collect event brochure and finalist badge.
19 : 00 MEC briefing session (all participants)
1） Team leaders draw team numbers to determine the order of Round 1;
2） Explanation of the Schedule and Scoring Rules by IEG CEO - Dr. Paul Shih;
3） Explanation of the MEC Final Round online voting rules;
4） MEC coaching session by Columbia Business School VFA professors
Day 2 2020/04/25
7:30-09:00 Bus ride from Hotel to Shanghai High School International Division
9:00-09:10 MEC Opening ceremony (online voting begins)
9:10-09:30 Honored guest speech
9:30-10:30 Round 1 “Infinite Creativity” - each team plays the promotional video in sequence.
*Scoring Rules: score by 2 judges from Columbia Business School VFA professors and 6 judges from industrial elites (10 points per judge, maximum 80 points in total) on-site team voting (each team can rate either “like” or “dislike”, “like” being 1 point. 1 point per team, maximum 32 points in total).
*The raw score of Round 1 accounts for 20% of the total score of Round 1 to 3.
10:30-12:30 Round 2 “Presentation and Learning” - each team has 2 minutes to present the business proposal. The group of Columbia Business School VFA judges and the group of judges from industrial elites will give 1-minute feedback and questions to each team respectively. Every team should pay extra attention to other teams’ presentations in preparation for the debate round (Round 4).
*Scoring Rules: score by 2 judges from Columbia Business School VFA professors and 6 judges from industrial elites (50 points per CBS VFA judge, 25 points per industrial elite judge; maximum 250 points in total.)
*The raw score of Round 2 accounts for 50% of the total score of Round 1 to 3.
12:30-13:30 Lunch break
13:30 - 17:00 Round 3 ”Business Ideas Operation Plan” - all teams will be divided into Group A (team number 1-16) and Group B (team number 17-32) based on its team numbers. Group A will present Topics 1-5 in Classroom 1, and Group B will present Topics 6-10 in Classroom 2. Each team will have 3 minutes to present and 2 minutes for judges’ feedback. Group A and Group B will then switch classrooms, and present the other part of the business proposal respectively.
*Scoring Rules: score by 6 judges from industrial elites, 3 in each classroom (5 points per topic per judge; maximum of 75 points for each session, maximum 150 points in total.)
*The raw score of Round 3 accounts for 30% of the total score of Round 1 to 3.
|Schedule|| Business Idea|
(3-minute BP topics 1-5 presentation 2-minute judges’ feedback)
| Operation Plan|
(3-minute BP topics 6-10 presentation 2-minute judges’ feedback)
|Venue||Class Room 1||Class Room 2|
|Group A||Group B|
|Group B||Group A|
17：00 - 18：30 Wrap up and head back to the hotel.
19：00 - 20：30 All finalists are invited to the MEC dinner party hosted by the MEC organizer. The party will include a dinner buffet, improvisation, lucky drawing, band music, games, and other group activities. The “Best Performer” will be voted out and awarded with a prize. Please attend the dinner party in semi-formal attire.
20：30 - 21：30 After the dinner party, Columbia Business School VFA professors will give a coaching session regarding Round 4 (debate round). Tips on debating skills and scoring rules will be mentioned accordingly.
Day 3 2020/04/26
7：30 — 9：00 Check out and head for Shanghai High School International Division
9：00 — 10：30 The host will announce the rules of the debate round: the top 6 teams with the highest total score from Round 1 to 3, will directly advance to the Final Round. The rest of 26 teams will compete for the last 2 spots for the Final Round. The host will randomly select two teams from the drawing box to debate with each other. The chosen two team leaders will draw lots to decide the presenting side and questioning side. Firstly, the presenting side gives a 30-second overview, and then the two teams will have a 2-minute rebuttal session where the questioning side has 10 seconds for the questions, and the presenting side has 30 seconds to respond. Both teams then repeat the cycle until the time is up. The two teams will switch sides and go through the session in the same format.
*Debate Competition Scoring Rules:
10 - All of the arguments were supported with an abundance of accurate evidence, examples, and were well elaborated.
8-9 - Most of the arguments were supported with accurate evidence, examples, and were well elaborated.
5, 6, or 7 - Arguments were supported with some evidence and examples. Some information was inaccurate and/or not enough quality information.
1, 2, 3, or 4 - Arguments lacked evidence and support. Students relied too much on notes and /or too much inaccurate information.
0 – students did not give any arguments.
10 - All of the rebuttals adequately addressed each of the opponents’ arguments with sufficient evidence.
8-9 - Most of the rebuttals adequately addressed most of the opponents’ arguments with sufficient evidence.
5, 6, or 7 - Rebuttals occasionally addressed some of the opponents’ arguments with sufficient evidence.
1, 2, 3, or 4 - Rebuttals rarely addressed opponents’ arguments and/or did not present sufficient evidence.
0 – students did not give any rebuttals.
10 - students were clearly knowledgeable and well prepared.
8-9 - Students displayed an adequate understanding of the material.
5, 6, or 7 - Students appeared unsure at times and appeared to lack full knowledge of the material.
1, 2, 3, or 4 - Students were unprepared and lacked significant knowledge of the material.
0 – Student did not participate.
5 - Students presented several different arguments and regularly defended their teammates’ arguments.
4 - Students presented several different arguments and occasionally defended their teammates’ arguments.
3 - Students presented some arguments but rarely defended their teammates’ arguments.
1 or 2 - Students presented a few arguments and hardly ever defended their teammates’ arguments.
0 – Student did not participate.
★ Oral Presentation
5 - Students appeared extremely comfortable; spoke clearly and confidently. Good eye contact.
3 or 4 - Students appeared comfortable; spoke clearly. Eye contact could have been better.
1 or 2 - Students appeared uncomfortable; students did not speak clearly. Poor eye contact.
0 – Student did not participate.
5- Students were respectful and followed the rules of the debate.
4- Students talked or whispered while others were debating.
2 or 3-Student did not follow the rules of the debate. Talked or whispered repeatedly while others were debating. Students made inappropriate comments.
0 or 1 - Students were disrespectful and did not follow the rules of the debate.
5 - Students dressed as directed. Students were well poised.
3 – Students did not dress as directed.
0 or 1 - Student did not dress appropriately. Students did not conduct himself/herself in an
*Scoring Rules: according to the above debate scoring rules, 2 judges from Columbia Business School VFA professors and 2 judges from industrial elites will give out the scores (50 points per judge, maximum 200 points).
10：30—12：30 The Columbia Business School VFA judges will draw lots for the final 8 teams to present. Each team will have 5 minutes to make the final presentation and two judges from Columbia Business School VFA will have 2 minutes for inquiry and feedback.
*Scoring Rules: the score of the Final Round will start with a clean slate. All the scores in the previous sessions will not be taken into account. The Final Round will be evaluated by three Columbia Business School VFA professors (30 points per judge, maximum 90 points in total), plus the votes from the rest of the 24 teams (1 point per team, maximum 24 points in total). The final ranking will base on the combined scores. If two teams were tied, the total score of Round 1 to 3 will be used to determine the winner.
12：30—13：30 Lunch break.
13：30—14：00 The host will announce the end of the popularity contest and disclose the ranking of 32 teams on the big screen. The winner of the “Most Popular Team Award” will be awarded a prize and a certificate.
14：00—14：30 The judges present certificates to all finalists and pose for group photos.
14：30—15：00 All the winners will be announced, and the judges will present trophies and certificates for group photos.
15：00—15：30 2020 MEC closing ceremony.
ONLY Finalists could make payments through:
1. Credit Card
2. Alipay by scanning the QR code
3. Wire fee directly to:
Account Name: 上海爱藤商务信息咨询有限公司
Bank Information: 中国工商银行静安寺支行
Account Number: 1001255309207819168