伯克利音樂學院/布朗大學 (Berklee/Brown)

ICE/布朗大學創新課程

Course Date
2018-07-15
~
2018-07-29
Panos Panay

Panos Panay

On January 29, the college launched the Berklee Institute for Creative Entrepreneurship (ICE). Berklee alumnus and Sonicbids founder Panos Panay ’94 has been named as its founding managing director. The institute will offer an academic curriculum, research projects, online courses, and an incubation environment to encourage new startups within the music arena. Berklee ICE will inspire innovation through outreach to other Boston-area universities, such as MIT, Harvard, and Babson to offer Berklee students the unique chance to conduct joint research projects under the umbrella of the new institute.

Prince Charles Alexander

Prince Charles Alexander

Prince Charles Alexander is a sought-after recording and mixing engineer whose clients include Mary J. Blige, Destiny's Child, Faith Evans, P. Diddy, the Notorious B.I.G., Usher, Boyz II Men, Brandy, Babyface, Sting, Aretha Franklin, Usher, Brian McKnight, and others. Alexander has garnered more than 40 Platinum and Gold certifications from the RIAA and has multiple Grammy Awards and nominations. He holds an adjunct instructor position at New York University's Clive Davis Department of Recorded Music, has taught audio technology at the Institute of Audio Research, and is a frequent lecturer at the City College of New York in Manhattan.

He teaches advanced production and mixing at Berklee. From the early to mid 80s, he produced, wrote, and recorded on Virgin Records with his group, Prince Charles and the City Beat Band. Alexander was an early innovator of wind synthesis and a part of the "punk-funk" generation that incorporated many of the devices that would propel rap music to the forefront of the American music scene.

Career Highlights

◎Independent record producer/engineer
◎Client list includes Mary J. Blige, Destiny’s Child, P. Diddy, Alicia Keys, the Notorious B.I.G., and Luther Vandross
◎Member of the NARAS Grammy Committee Board of Governors
◎Member of the Recording Academy Producers and Engineers Wing
◎Member of the Audio Engineering Society
◎Member of American Federation of Musicians Local 802
◎Former Virgin Records recording artist
◎Instruments include wind synthesizers, flute, saxophone, and keyboards

Bonnie Hayes

Bonnie Hayes

Chair, Songwriting

Career Highlights

◎Wrote hit songs “Have a Heart” and “Love Letter” from the acclaimed Bonnie Raitt album Nick of Time
◎Wrote songs for Cher, Bette Midler, David Crosby, Robert Cray, Adam Ant, Booker T. & the MG’s, and many more
◎Produced the Gospel Hummingbirds’s Grammy-nominated 1992 album Steppin’ Out
◎Toured with pop-punk icon Billy Idol
◎Scored college radio hit with the 1980’s cult favorite “Shelley’s Boyfriend,” which also appeared, with another of Hayes’s songs, in the 1983 motion picture Valley Girl

George Howard

George Howard

Associate Professor
Music Business/Management

Career Hightlights

◎B.A., Boston University
◎M.A., University of New Hampshire
◎M.B.A., J.D., Loyola University
◎Founder, George Howard Advising
◎Current and past clients include Wolfgang's Vault, CVS/Caremark, Artists House Foundation, Carly Simon, Mark Isham Music, Berklee Media, Snowbird Ski & Summer Resort, and Cycle Software/Publishing
Cofounder and member of board of directors, TuneCore
Founder, Essex River Work and Slow River Records
◎Publications include An Insider's Guide to the Record Industry and Music Publishing 101
◎Former president, Rykodisc

Aithan Shapira

Aithan Shapira

Aithan Shapira, MFA PhD has been driving people and teams to their creative potential for 15 years. Drawing on deep experience in the arts, from directing professional music and theater and stage/experience design to curating art exhibitions, being a critic/professor of visual art at the graduate level across five continents, and exhibiting and performing internationally as an artist himself, Aithan thrives in innovative, artistic, entrepreneurial, disruptive, world-class environments—and when they are anything less, he makes them so.

Aithan brings to practice his PhD research distilling proven creative processes collected from leading makers and maker-educators across the arts—from the Royal College of Art and Design to living with Aboriginal Australians studying innovation in cultures of survival—to architect peak creative performance for results Fortune 500 and entrepreneurial innovation teams want. He redesigns culture and systems for success (and failure), rethinks leadership development, and customizes innovation workflow. He also brings a global network of leading art+design institutions and top MBA programs for talent acquisition along with an ability to inspire and nurture experiences and narratives with meaning.

At MIT Sloan, Aithan is pioneering workshops, courses, and developing research at the intersection of business and creativity. His TEDx Talk looked at creativity through a kaleidoscope. Aithan also co-founded limeSHIFT, Artepreneurship Academy, and The Global Institute for the Arts and Leadership, startups with partners from MIT and Google at the juncture of business, art, and social enterprise. Aithan stays up at night striving to activate and multiply creative results with teams that are addressing urgent global challenges.

Michael Hendrix

Michael Hendrix

As an IDEO partner, Michael Hendrix leads the Cambridge studio and guides the firm’s East Coast-based Design Directors. Since joining the company in 2008, he has built a robust creative community and led key initiatives, most recently the redesign of IDEO’s global brand identity.

Throughout his 20-year career, Michael has brought an unorthodox sensibility to bear, inspiring creative talent and working with them to build design programs and organizations. A natural trailblazer and collaborator, he co-founded an art school for high schoolers, a professional design curriculum for undergrads, two professional design societies and three businesses, the last of which, Tricycle, was recognized by Business Week and Fortune as a thought leader for sustainable design. This diversity of roles has provided the opportunity for him to contribute to a number of leading brands and organizations including Converse, Tempur Sealy, Steelcase, Eli Lilly, the DIY Network, Interface, and the Department of Homeland Security.

He has also stayed committed to his graphic design craft, receiving upwards of 50 awards from major U.S. design associations and publications, with inclusion in the permanent collections of the Cooper-Hewitt, National Design Museum and the Denver Art Museum.

Today his pursuit of creative development continues as he searches for “universal design principles” by knitting together knowledge from the fields of cognitive linguistics, mathematics, psychology and embodied cognition, a topic on which he has lectured and blogged for SXSW, FUSE, AIGA, Metropolis and Creative Mornings.

Michael is an AIGA Fellow— an honor acknowledging designers who have made a significant contribution to raising the standards of excellence in graphic design, a Marshall Memorial Fellow, and a BMW Foundation Alumnus, both acknowledging Trans-Atlantic leadership for political, social and cultural issues.

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