Berklee/Brown

Course Date
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Michael Hendrix

As an IDEO partner, Michael Hendrix leads the Cambridge studio and guides the firm’s East Coast-based Design Directors. Since joining the company in 2008, he has built a robust creative community and led key initiatives, most recently the redesign of IDEO’s global brand identity.

Throughout his 20-year career, Michael has brought an unorthodox sensibility to bear, inspiring creative talent and working with them to build design programs and organizations. A natural trailblazer and collaborator, he co-founded an art school for high schoolers, a professional design curriculum for undergrads, two professional design societies and three businesses, the last of which, Tricycle, was recognized by Business Week and Fortune as a thought leader for sustainable design. This diversity of roles has provided the opportunity for him to contribute to a number of leading brands and organizations including Converse, Tempur Sealy, Steelcase, Eli Lilly, the DIY Network, Interface, and the Department of Homeland Security.

He has also stayed committed to his graphic design craft, receiving upwards of 50 awards from major U.S. design associations and publications, with inclusion in the permanent collections of the Cooper-Hewitt, National Design Museum and the Denver Art Museum.

Today his pursuit of creative development continues as he searches for “universal design principles” by knitting together knowledge from the fields of cognitive linguistics, mathematics, psychology and embodied cognition, a topic on which he has lectured and blogged for SXSW, FUSE, AIGA, Metropolis and Creative Mornings.

Michael is an AIGA Fellow— an honor acknowledging designers who have made a significant contribution to raising the standards of excellence in graphic design, a Marshall Memorial Fellow, and a BMW Foundation Alumnus, both acknowledging Trans-Atlantic leadership for political, social and cultural issues.

Jack McGourty

Director of Community and Global Entrepreneurship
Columbia Business School

哥倫比亞大學商學院 全職教授
哥倫比亞商學院和社區及全球創業中心 主任
院長辦公室

研究重點為企業創新和科技管理。曾任哥倫比亞大學工程和應用科學學院副院長。建立哥倫比亞大學關於企業家精神的一套核心課程。 2009 年,創建由美國聯邦政府資助的哥倫比亞大學哈萊姆(Columbia University-Harlem)企業發展中心,提供技術及支持給當地的企業家。

Daniel McQuade

Instructor and Advisor
Lecturer in the Discipline of Digital Marketing
Columbia Business School

Due to his strength in marketing and business development, Daniel has founded companies that have been thought leaders and pioneers in developing change in old industries such as the first to market a nationally branded and certified Natural Light Beef Company, founded a for-profit supermarket cooperative company, and led a seafood start-up to become the largest processor of its type in the US in seven years.

Throughout the course of his career, Daniel has worked with and volunteered at many non-profit organizations in capacities ranging from being a founder, president, executive board member and trustee along with providing over $5M in grants to a wide range of non-profits institutions focusing on education, and health and wellness programs.

Daniel has been a noted speaker and marketing counselor for the Columbia-Harlem Small Business Development Center and continues to present workshops on marketing and branding to new business entrepreneurs and expanding small business ventures at Columbia Business School.

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