美國哥倫比亞大學商學院 (Columbia Business School)

Course Date
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  •  
  • Class Day 1
  • AM
  • 9:30-10:00

    Course introduction, Preliminary New Venture Ideas

    10:00-10:45

    Lecture: Who is an Entrepreneur

    11:00-11:20

    Technology Case Study: Uber or Others

    11:20-11:45

    Group Presentations

    11:45-12:00

    Lecture Opportunity Evaluation Connection to Entrepreneur

  • PM
  • 13:30-13:45

    VC Question: Opportunity Alignment

    13:45-14:00

    Research and Present Findings

    14:00-14:30

    Lecture: Industry Analysis

    14:30-15:00

    Industry Analysis/Competitor Study/Analysis

    15:00-15:30

    Lecture: Business Model

    15:30-16:30

    Business Model, Mission, Vision Statements Profit, Profiles of Entrepreneurs

  •  
  • Class Day 2
  • AM
  • 09:30-10:00

    Market Opportunity, Product-Market Fit

    10:00-10:45

    Five value areas: Product, Price, Access, Service, and Experience

    11:00-11:20

    Lecture: Product Differentiation

    11:20-11:45

    Group Presentations

    11:45-12:00

    How to Build a Sustainable Competitive Advantage

  • PM
  • 13:30-13:45

    Lecture: Competitive Strategy

    13:45-14:30

    Industry and Market Characteristics (Maturity, Growth, Drivers)

    14:30-15:30

    Addressable and Target Market

    15:30-16:30

    Introduction to Market Segmentation

  •  
  • Class Day 3
  • AM
  • 09:30-10:00

    Innovation/Tech Strategy Prototype Development

    10:00-10:45

    Product Design/Development/Costs for Product

    11:00-11:20

    Lecture: Pricing Method

    11:20-11:45

    SWOT Analysis

    11:45-12:00

    Lecture: Strategic Approach

  • PM
  • 13:30-13:45

    Lecture: Why New Ventures Fail So Often

    13:45-14:30

    Comparing Successful Ventures with Failed Ventures

    14:30-15:30

    Lecture: Product Development

    15:30-16:30

    Product Prototyping

  •  
  • Class Day 4
  • AM
  • 09:30-10:00

    Minimal Viable Product

    10:00-10:45

    Create Preliminary Illustrations of MVP

    11:00-11:20

    Lecture: Product Costs: Intellectual Property Plan and Initial Product Costs

    11:20-11:45

    Marketing and Sales Strategy I

    11:45-12:00

    Marketing and Sales Strategy II

  • PM
  • 13:00-13:30

    Lecture: Marketing and Sales Strategy

    13:45-14:15

    Branding

    14:15-15:00

    Introduction to 4P's

    15:00-15:30

    Lecture: Pricing Strategy

    15:30-16:30

    Introduction to Pro Forma

  •  
  • Class Day 5
  • AM
  • 09:30-10:15

    Profit and Loss Statement

    10:15-10:45

    Operational Strategy Business Process

    10:45-11:00

    Lecture: Operations Management

    11:00-11:30

    Growth Strategies

    11:30-12:00

    Activities: Complete Your PL Statements

  • PM
  • 13:00-13:30

    Lecture: Stakeholders Hiring, Partnering, Selling

    13:30-13:45

    Hiring Entrepreneurial Team; Funding Sources and Investment Series

    13:45-14:15

    Cash Flow Statement

    14:15-16:30

    Lecture:Discussion

  •  
  • Class Day 6
  • AM
  • 9:30-10:00

    What's in a Pitch?

    10:00-11:00

    Discussion: Social Responsibilities

    11:00-12:00

    Submit Executive Summary, Finalize Pitch Presentation Clarify Concepts

  • PM
  • 13:30-16:00

    Final Presentation with Guest Judges

    16:00-17:00

    Closing Ceremonies and Picture Taking

  •  
  • Notes

    Class day contents are for suggestions only, actual class schedule will need to be determined by CBS VFA Professor

    *Program fee does not include airfare and lunch

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